Priority: 🔥🔥🔥🔥 | Difficulty: 💪💪💪💪
Everyone knows, e-commerce is only getting more competitive, and harder to execute. You can’t afford to sit back and hope for the best, or to over rely on ads that could be switched off in an instant.
If you're not doing these 5 things, you're risking your whole business disapearing overnight.
I’m talking about proven, game-changing strategies that will not only bring in more customers but will make them come back over and over again.
So lets dive into what else you can do:
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1. Collaborate with Micro-Influencers
Forget about chasing the big-name influencers, those who have millions of followers. Micro-influencers with a solid niche following are your goldmine. They're trusted, authentic, and their followers are highly engaged. And guess what? You can get access to them for a fraction of the price.
Platforms like UseClip are perfect for doing this, because you’re not just getting the influencer's endorsement, you’re also getting content to use across your own channels.
Pro Tip: When working with micro-influencers, vet their previous work and select the ones you like, then give them creative freedom. Let them speak to their audience in their own voice. Authenticity sells.
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2. Start Blogging (Even If It Feels Like Hard Work)
In the world of SEO, blogs are STILL one of the most effective ways to drive organic traffic. But here’s the catch: It’s not about throwing up any old blog post. You need to target topics your customers care about. Think about it: what questions do they have? What problems are they facing that your products solve?
Once you get this down, you’re not just building traffic. You’re building authority in your niche. And that’s where the magic happens.
Pro Tip: Start small, but stay consistent. Write at least one blog post a week and optimize it for SEO. Your future self will thank you. Use AI to help you, but make sure o train it in your own voice, read and re-read it editing the parts you can add your own story and experience to.
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3. Launch Social Media Giveaways (But Make Them Strategic)
Let’s be honest: Organic reach on social media for small businesses is tough, and won't generate many sales.
But giveaways? They get attention. And if done right, they can grow your audience, generate engagement, and help you build a list of potential customers.
Here’s the secret: Partner with other brands with the same type of customer. Collaborate. Share the load. And watch how the shares, tags, and follows flood in.
Pro Tip: Make the prize highly desirable but relevant to your products, so you're attracting the right people. And don’t forget to ask for an email address to enter, the real value is in the list building and follow up.
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4. Use Referral Programs (Done Right, They’re Awesome)
You know what’s better than a paid ad? A customer referring a friend. But here’s the thing: referral programs are hard to get right. They need to feel natural. They need to be easy. And they need to offer value to both the person referring and the person being referred.
Referral apps can make this easier, but I am not totally convinced they work. A good one will give you the ability to reward both your referrer and the person they refer. Think discounts, free products, or early access to sales. But, a message just saying "try this and get X off", isn't going to make the person want to send it, or the person receiving it want to take action.
Pro Tip: The best referrals happen when your customers are so thrilled with your product that they can’t help but tell their friends. Focus on customer experience and the referrals will come naturally. Maybe use the unboxing experience as an opportunity: think like HelloFresh, "share this with a friend and give them a free week of food"
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5. Engage in Community Forums (Reddit is Your Friend)
You want to build trust and authority? Start answering questions in forums like Reddit or niche communities related to your industry. If you have expertise, share it. Help people solve their problems, don't promote.
Not only will this drive traffic to your website, but it will also position you as a trusted expert in your niche.
Pro Tip: Don’t be salesy. Just provide value. Once you’ve earned their trust, they’ll naturally check out your site for solutions to their problems.
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Final Thoughts:
If you’re not already using these strategies, you’re leaving money on the table. But here’s the kicker: none of this is overnight success. These are long-term plays that build your brand, drive traffic, and increase sales.Â
If you want to continue to grow and scale in 2025, these strategies will put you ahead of 90% of your competition that are just focusing on Meta ads.
Now go execute.
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This is just one of the strategies in the Double Your Profit in 90 Days Cheat-Sheet. If you haven’t grabbed your copy yet, download it now to get even more actionable tactics to boost your profits.