Priority: 🔥🔥🔥🔥🔥 | Difficulty: 💪💪💪💪💪
Here’s the truth bomb no one wants to hear (including me): If you’re not creating shareable content in 2025, you’re probably not going to scale.
E-commerce brands that are crushing it right now have one thing in common, they’ve cracked the code to producing educational and entertaining content that turns scrollers into followers and followers into buyers.
And if you’re not doing it yet? You’re invisible.
But let me guess, if you're anything like me:
You’ve got a million things on your to-do list. Running ads, fulfilling orders, fixing margins, keeping your sanity... who’s got time to be a full-time content creator on top of all that?
Why Content Should Be Your #1 Priority
Here’s the thing: good content doesn’t just build brand awareness, it drives sales.
Think about the last time you followed a brand on Instagram or TikTok. Was it because they had boring, made in 5 minute “BUY NOW!” posts? Or was it because their content made you laugh, taught you something, or showed up at the exact right moment with a solution to your problem?
Here’s what shareable content does:
- Gets your brand seen organically (free traffic — yes, please!).
- Builds trust and authority.
- Turns followers into customers without sounding like a desperate salesperson.
In short: content is the bridge between “I’ve never heard of you” and “Take my money.”
Founder-Led Content: Is It Worth It?
Everyone’s talking about founder-led content right now. And for good reason.
When customers see the face behind the brand, they connect with you. They trust you. They feel like they know you (hopefully that's how you feel if you found this blog through one of my Instagram or Youtube videos.)
That’s powerful.
But let’s be real:
Founder-led content is HARD.
It means showing up every day on camera. Writing, filming, editing, and posting. While still trying to run your business. For most founders, it’s their worst nightmare. But that's how YOU win!
So, how can you fit it in?
The Process: How to Create Content That Works
The trick is building a system for shareable content. A process that takes the heavy lifting off your plate and lets you focus on what actually works.
Here’s the blueprint:
-
Focus on Educational Content
- What does your customer need help with? Solve their problems, and they’ll keep coming back for more.
- Example: If you sell skincare products, teach them “5 Steps to Clearer Skin.”
-
Add Entertaining Content
- Make them laugh. Make them smile. Be relatable. Brands that show personality win every time.
- Example: Funny “day in the life” videos or memes that connect with your audience.
-
Systemize Your Content Creation
- Batch create. Schedule in advance. Use tools and templates to speed up the process.
- Content doesn’t have to be perfect — it just needs to be consistent and valuable.
-
Recycle and Repost
- Don’t reinvent the wheel. If something works, repost it. If you’ve got a killer blog, chop it into 5 social media posts.
The Long Game: Why Content Pays Off
Creating great content might feel like hard work now, but here’s what happens when you get it right:
✅ You attract customers without constantly paying for ads.
✅ You build trust that makes people choose YOU over competitors.
✅ You create a community of loyal fans who’ll buy from you again and again.
Time to Get Serious About Content
In 2025, the brands that win are the ones that consistently show up and deliver value through content.
Is it work? Hell yes.
But the payoff is massive.
Start small, start scrappy, but start now. Build a process. Focus on educational and entertaining content. And watch your brand go from “who?” to can’t stop talking about you.
This is just one of the strategies in the Double Your Profit in 90 Days Cheat-Sheet. If you haven’t grabbed your copy yet, download it now to get even more actionable tactics to boost your profits.