Priority: 🔥🔥🔥🔥🔥 | Difficulty: 💪💪
Ever wonder why a customer hesitates before hitting "Buy"? Imagine if you could put yourself in their shoes, figure out their doubts, and then fix them. That’s the power of asking one simple post-purchase question:
“What almost stopped you buying today?”
This is not just a question, it's a game-changer.
Why This Question Matters
🔍 Clarity on Customer Barriers
This question uncovers the hidden friction in your buying process. Whether it’s confusion, skepticism, or technical hiccups, you’ll find out what’s holding people back.
💡 Insights Straight from the Source
Forget guessing or relying solely on analytics. These are real, unfiltered answers straight from the people who just decided to part with their hard-earned cash.
📈 Actionable Fixes for Higher Conversions
When you remove the barriers identified in this feedback, your conversion rates will naturally improve. Every friction point you fix is one less reason for someone to leave without buying.
How to Implement a Post-Purchase Questionnaire
1️⃣ Use the Right Tools
Shopify makes it easy to collect post-purchase feedback with apps like:
- ReConvert Upsell & Cross Sell – Includes a customizable thank-you page where you can add post-purchase surveys.
- Enquire Post Purchase Surveys – Tailored for collecting detailed feedback in a user-friendly format.
- Fairing (formerly Post Purchase Survey) – A great tool for gathering quick, actionable insights about customer behavior.
- Triple Whale - If you are already using a tool like Triple Whale this also has the functionality.
2️⃣ Timing is Everything
Send this question in a post-purchase email immediately after the sale or on the thank-you page. At this stage, customers are still emotionally connected to their purchase and likely to give honest feedback.
3️⃣ Make It Easy to Answer
Use a single open text field for maximum flexibility. If needed, offer multiple-choice options for quicker responses, but leave room for additional comments.
4️⃣ Analyze and Act
Take the responses seriously. Group them into categories like:
- Confusing checkout
- Concerns about quality
- Price hesitation
- Shipping uncertainties
Then, tackle these issues one by one.
Example Feedback and Fixes
Here’s what you might hear and what to do about it:
-
“I wasn’t sure about the return policy.”
→ Solution: Make your returns policy clear, visible, and generous. -
“I was worried the product wouldn’t work for me.”
→ Solution: Add more testimonials or guarantee badges to build trust. -
“Shipping costs were too high.”
→ Solution: Offer free shipping above a certain threshold or bundle items.
Why This Simple Strategy Works
It’s all about understanding your customer on a deeper level. By actively listening and solving the real concerns they share, you’re not only removing barriers, you’re also showing them you care. That builds loyalty, trust, and a better overall experience.
The result? Fewer skeptics, more believers, and a higher conversion rate.
This is just one of the strategies in the Double Your Profit in 90 Days Cheat-Sheet. If you haven’t grabbed your copy yet, download it now to get even more actionable tactics to boost your profits.