How To Create A Killer Offer That People Can't Say No To

Priority: 🔥🔥🔥🔥🔥 | Difficulty: 💪💪💪

If you take action on only 1 item in the cheat-sheet, let it be this one.

Here’s the cold truth.

Unless you have zero competition and solve a huge problem, an awesome product and easy to use website is just not enough.

People are bombarded with choices, your offer is the main thing that can separate you from your competitors. It’s the bait that makes your audience stop scrolling, pay attention, and hit “Buy Now.”

If your offer isn’t a no-brainer, your customers won’t even blink before moving on.

The good news? A killer offer isn’t magic, it’s strategy. Let me show you how to create an offer so irresistible, your customers will feel like they’re stealing from you.

Why Most Offers Suck (And How to Avoid the Trap)

The #1 mistake businesses make? Creating weak, generic offers.
“10% off your fist order” Meh. “Free shipping over £50” Snooze.

These kinds of offers don’t cut it. They’re forgettable, and worse, they don’t make people feel like they’re getting something special. If your offer doesn’t grab people by the eyeballs and make them think, I’d be an idiot to pass this up, you’re leaving money on the table.

The Anatomy of an Irresistible Offer

A killer offer has four key ingredients:

  1. Insane Value
    Your offer needs to deliver massive perceived value. Think about what your customer truly wants, and over-deliver on that. It’s not about throwing discounts around—it’s about making the deal feel like it’s worth 10x more than what they’re paying.

    • Example: Instead of “10% off,” try “Buy one, get an exclusive bonus pack worth ÂŁ50—for free.”

  2. Effortless Clarity
    If your customer has to think, you’ve already lost. Your offer needs to be so clear, so obvious, that they instantly understand the value. No jargon. No small print. Just boom.

    • Example: “Spend ÂŁ100 and get a FREE premium travel kit (worth ÂŁ75)—no code needed.”

  3. Emotional Pull
    Logic makes people think, but emotions make them buy. A great offer doesn’t just tell people what they’re getting—it makes them feel something. The joy of getting a killer deal. The fear of missing out. The excitement of exclusive access.

    • Example: “Today only: Get the VIP edition of our best-seller for FREE when you order by midnight.”
  4. Remove Barriers
    Not accepting returns, high shipping costs and slow delivery all all conversion killers. Look at what your competition are doing and make it better, if you don't stand behind your product, no-one else will! 

 

The Psychology Behind Irresistible Offers

When you create a killer offer, you’re not just giving away freebies, you’re leveraging the power of psychology. Here’s what works:

  1. Reciprocity: When you give something away, people feel compelled to return the favor, usually by buying more.

  2. Scarcity: Limited-time offers create FOMO (fear of missing out). People hate missing out on a good deal.

  3. Anchoring: Highlight the value of the freebie compared to the cost. “Get a £50 gift for FREE” makes your customer anchor on the £50 value, not the cost of your product.

  4. The Endowment Effect: Once people imagine owning something, they need it. Offering a free bonus makes them feel like they already own it—and they don’t want to lose it.

How to Build a Killer Offer Step-by-Step

  1. Identify Your Margins
    What can you afford to give away? Your offer needs to feel generous without eating into your profits.

  2. Find High-Value, Low-Cost Bonuses
    What can you add that feels like it’s worth a ton but costs you very little? Free digital downloads, exclusive guides, or low-cost physical items are all great options.

  3. Set a Smart Threshold
    Encourage bigger purchases by tying your offer to a spend threshold. For example, if your average order value (AOV) is ÂŁ40, set the freebie at ÂŁ50.

  4. Make It Clear and Easy
    No hoops to jump through. No weird rules. Just a straight-up offer that’s impossible to say no to.

The Bottom Line

Your offer is the ultimate weapon in your e-commerce arsenal. It’s the difference between a customer scrolling past your page or smashing that “Buy Now” button.

This isn’t just about boosting sales, it’s about creating a shopping experience so good, your customers can’t wait to buy from you again.

And to those of you who are worried "people will only buy when there is a discount" - can you remember what discount you got on a product you love and bought 6 month ago?

Apple don't usually do discounts, but they do give you 6 months free Apple Music, does that stop you buying the latest iPhone?

Over-deliver, build trust, and people will buy again.

 

What’s Next?

Start building your killer offer today. Take 30 minutes to brainstorm what would wow your customers and make it happen.

 

This is just one of the strategies in the Double Your Profit in 90 Days Cheat-Sheet. If you haven’t grabbed your copy yet, download it now to get even more actionable tactics to boost your profits.

👉 Download the Cheat-Sheet

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