Priority: 🔥🔥🔥 | Difficulty: 💪💪💪
What if you could turn your one-time customers into die-hard fans who shop with you again and again—and even tell their friends to do the same? That’s the power of a great loyalty program.
If you’ve been focusing only on getting new customers in the door, you’re leaving money on the table. Retention is where the magic happens. And a loyalty program? That’s your golden ticket.
Why Loyalty Programs Are a Game-Changer
💡 Retention Beats Acquisition
It costs way less to keep a customer than to find a new one. A loyalty program helps keep your customers happy, engaged, and coming back for more.
💳 Psychological Hook
When customers earn rewards, they feel invested in your brand. They’re not just buyers—they’re part of your ecosystem.
📈 Bigger Basket Sizes
Customers in loyalty programs don’t just shop more often; they spend more per order. Who doesn’t love earning points toward a reward?
The Must-Have Ingredients for a High-Impact Loyalty Program
1️⃣ Give Real Value
Make the rewards worth it. Think:
- Free shipping for members (this one is huge).
- Discounts or points for repeat purchases.
- Early access to sales or exclusive product drops.
2️⃣ Keep It Stupid Simple
No one wants to do mental gymnastics to figure out how to earn or redeem points. Spell it out clearly:
- “Earn 1 point for every £1 spent.”
- “Redeem 100 points for £10 off.”
3️⃣ Offer a Juicy Sign-Up Incentive
Get people in the door with an irresistible offer, like:
- Free shipping on their next order for signing up.
- A welcome bonus, like 50 points just for joining.
4️⃣ Celebrate the Little Wins
Make your customers feel seen and appreciated:
- “You’ve spent £250 with us—here’s 15% off your next purchase!”
- “Happy 1-year anniversary! Enjoy a free gift as our thanks.”
5️⃣ Create FOMO
Position your loyalty program as a VIP experience. People love feeling part of something special.
How to Get Your Loyalty Program Off the Ground
1️⃣ Pick the Right Tools
Running your store on Shopify?
This app makes it super easy to set up.
2️⃣ Promote It Everywhere
If customers don’t know about your loyalty program, they can’t join it. Make sure it’s front and center on:
- Product pages
- Checkout
- Post-purchase emails
- Pop-ups
3️⃣ Test, Refine, Repeat
Look at the data—how many people sign up, how many points get redeemed, what’s working? If something isn’t landing, tweak it.
This is just one of the strategies in the Double Your Profit in 90 Days Cheat-Sheet. If you haven’t grabbed your copy yet, download it now to get even more actionable tactics to boost your profits.