How to Make Customers Spend More (And Feel Good About It)

Priority: 🔥🔥🔥🔥 | Difficulty: 💪💪💪

When it comes to making your store more profitable, bundling products is one of the easiest ways to boost your Average Order Value (AOV). Done right, it’s a win-win. Your customers get more value, and you get higher revenue per order.

That’s why bundling ranks 🔥🔥🔥🔥 on priority and 💪💪💪 on difficulty in the Double Your Profit in 90 Days Cheat-Sheet. It’s powerful, but it takes a bit of thought to get it just right.

Let’s break it down so you can start putting bundles to work.

Why Bundling Works

Bundling plays directly into your customer’s psychology. When you pair items together, people feel like they’re getting more value for their money, even when the savings aren’t huge. Plus, it simplifies decision-making, making the shopping experience quicker and easier (which means they’re less likely to abandon their cart).

The result? Happier customers who spend more.

How to Create Bundles That Actually Sell

Here’s the game plan:

  1. Find Items That Pair Naturally
    Look at your data. Are there products people often buy together? For example, if you sell skincare, bundle a cleanser, toner, and moisturizer. If you sell fitness gear, create a bundle with a yoga mat, resistance bands, and a water bottle.

  2. Keep It Simple
    Don’t overcomplicate it with too many options. Create easy-to-understand bundles that save time and add convenience for the customer.

  3. Add a Small Incentive
    A slight discount, like 10–15%, can make a huge difference. It feels like a win for the customer without cutting too deeply into your profits.

  4. Experiment and Optimize
    Not all bundles will be instant winners, and that’s okay. Test a few options and see what clicks. Sometimes, just tweaking the presentation can make a big difference.

Real-World Examples

  • Complementary Items: Phone cases and screen protectors. Cleanser and moisturizer. Coffee beans and a travel mug.
  • Frequently Bought Together: Check your data—what do people already buy together? Offer it as a set!
  • Seasonal or Thematic Bundles: Gift sets, holiday collections, or summer must-haves. Tie it into a season or event to create urgency.

Why Bundling Deserves a 🔥🔥🔥🔥 on Priority

This isn’t just about increasing AOV—it’s about making your store easier to shop and delivering value to your customers. Bundling is a proven way to increase profits, fast.

The Challenge (💪💪💪)

Yes, this takes a bit of effort upfront:

  • Diving into your sales data to find the right pairings.
  • Making sure the bundle is priced right so you don’t undercut your margins.
  • Testing and adjusting until it hits the sweet spot.

But the payoff is worth it. Bundling can quickly drive more sales without having to increase traffic or lower prices.

How To Do It 

You can do it directly in Shopify by creating new products, however this can cause confusion with your stock. I love this app as it's easy to use and keeps all your stock levels correct.

 

So, if you’re not already bundling, now’s the time to start.

This is just one of the strategies in the Double Your Profit in 90 Days Cheat-Sheet. If you haven’t grabbed your copy yet, download it now to get even more actionable tactics to boost your profits.

👉 Download the Cheat-Sheet

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